ECR Welcomes Karin Englert - 11/21/2017

ECR International, Inc. is pleased to announce the appointment of Karin Englert to the position of Product Manager. Karin began on Monday, November 6th in our Utica facility.

Karin has over 20 years of marketing experience with over 10 years in the medical device industry in various product management and development roles, most recently with LifeNet Health, where she was the product manager for bio-implants.

Karin’s primary roles will include product development and product marketing. She will be leading the cross functional product development team utilizing the BDR Thermea group stage gate process. Karin will research and analyze market conditions, identify opportunities, outline competitive conditions, obtain voice of customer input and align product development requirements and business case.  She will orchestrate cross functionally project schedules throughout the development process. Product marketing will consist of advertising and launch planning ensuring all materials and sales tools are in place for new products and current product line updates.